Healthcare 5 min read

Pharmacy refills: opt-in, not broadcast

Patient data is sensitive. The right opt-in pattern protects your pharmacy and your patients, and the right message language (no fear, no marketing) keeps the engagement high.

The opt-in copy: 'Would you like a friendly SMS reminder 5 days before your prescription runs out? Reply YES to opt in. Reply STOP any time to opt out.'

We ship this exact copy in Buytena and we treat the consent as durable: once the customer replies YES, they stay opted in across purchases until they reply STOP.

Stop-replies (STOP, STOPALL, UNSUBSCRIBE, CANCEL) are honored automatically within one minute. Buytena will not contact that customer again until you manually re-enable.

Try it on your customers

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